As more products continue to enter Missouri’s medical marijuana market, it becomes increasingly difficult for brands to differentiate themselves and their products.
Cannabis marketing can often seem like a cloud of jargon, but seeing the phrase "live resin" is generally a good sign that your weed product is going to hit harder and smell weedier — and that's the case with Vivid's new line of cannabis gummies, which bring the live resin process to the world of Missouri edibles.
One brand created a character that released a song available on streaming services. Another is planning a big presence at Mardi Gras festivities. Here's how local cannabis firms are getting creative as they comply with strict marketing regulations for their products.
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